Beamr Software Codec Development AMD EPYC 7742 Product Brief





Beamr Imaging started in 2009 by the prolific entrepreneur Sharon Carmel who counts two previous startup exits to his credit which include a digital graphics and imaging technology company that scaled to a $7 billion valuation on the London stock exchange, and a cloud synchronization company sold to Phoenix Technologies. Beamr serves the world's top Pay TV and OTT video service providers, the result of being a leading developer of content-adaptive video encoding and content-adaptive video optimization solutions that power high quality, high performance, and bitrate efficiency for MSOs, OTT content platforms, telcos, and video streaming platforms.

The advanced imaging technology Beamr developed for our codecs are covered by 11 International patents that are a part of the 44 total patents the company holds that cover our breakthrough video optimization innovations. Though video quality and bitrate continues to be a core focus of development, Beamr recognized the prevailing trend to increase compute performance and density of software-based video encoding and transcoding infrastructure as a key to securing a competitive advantage for multi-service operators, streaming video platforms, and CDNs. With compute efficiency being an essential goal, video system operators must enable encoding and delivery of advanced entertainment content, by embracing new technologies, capabilities, and codecs such as HEVC, HDR, and 4K.

As a pioneer of content-adaptive technology introduced in 2013 as Beamr Video which was the world's first perceptual video optimizer, Beamr is well versed in the area of using a human visual system aligned quality measure to reduce bitrate. This is the basis for the Beamr rate-control called CABR which stands for Content-Adaptive Bitrate. CABR is the power behind the company's HEVC video encoder Beamr 5x and the H.264 encoder Beamr 4x. CABR is a Beamr proprietary invention that ensures guaranteed video quality at the lowest bit rate. When a user activates CABR, the user can realize INFO an additional bit rate savings of as much as 50% for both HEVC and H.264 encoded files and streams.

Routinely, quality claims are made by vendors and service providers, yet the process and method for verifying them are rarely discussed. At Beamr, we validated our perceptual quality claim using a well understood International standard that provides Beamr customers the confidence to accept Beamr perceptual optimization technology. When viewing a video encoded using the VBR rate-control and a video encoded with the CABR rate-control side-by-side, they will appear identical to the human eye under normal viewing conditions. This fact has been certified by numerous Hollywood golden eyes including those from Sony Pictures, Warner Bros., and NBCUniversal. In addition, Beamr performed a full battery of ITU BT.500 testing which proved the result of CABR to be perceptually identical to the original file or targeted quality. Go to beamr.com to learn how Beamr pioneered this new segment of CAE content-adaptive encoding and optimization, using CABR.

At NAB 2019, Beamr showed with Intel a silicon accelerated CABR solution, where for the first time, streaming video services and 5G mobile services can use MEC to meet the density, cost, and bitrate efficiency needed for high-volume applications like game streaming, 5G connected autonomous cars, real-time live sports streaming, VR, or any use case where high video quality at the lowest bitrate is needed. For video app developers, silicon accelerated CABR allows new product frontiers for demanding applications like video editing and publishing on the latest generation of mobile devices, tablets, and desktop computers.




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